The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	2-Miles Radius
Predominant	34.1% Young Digerati	24.0% Young Digerati
Consumer	26.7% Bohemian Mix	19.6% Bohemian Mix
Lifestyles	17.5% American Dreams	9.3% Low- Rise Living
Current Year Population	32,475	161,090
5 Year Projected Population	37,201	173,677
Pop Growth Rate	14.6%	7.8%
Current Year Households	16,017	78,297
5 Year Projected HH	18,272	85,557
HH Growth Rate	14.1%	9.3%
Business Population	357,172	653,470
Average HH Size	2.0	2.1
Homeowners	39.8%	29.2%