The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	2-Miles Radius
Predominant	29.9% City Roots	21.3% City Roots
Consumer	17.8% Close -In Couples	15.9% Close -In Couples
Lifestyles	12.4% Big City Blues	14.6% Cosmopolitans
Current Year Population	50,052	149,251
5 Year Projected Population	47,874	142,445
Pop Growth Rate	-4.4%	-4.6%
Current Year Households	16,326	48,400
5 Year Projected HH	15,721	46,395
HH Growth Rate	-3.7%	-4.1%
Business Population	7,201	33,259
Average HH Size	3.1	3.1
Homeowners	37.9%	45.4%