The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Miles Radius
Predominant	19.1% City Startups	13.4% City Startups
Consumer	10.3% Brite Lites, Li'l City	6.7% Young Influentials
Lifestyles	8.2% Boomtown Singles	6.6% Brite Lites, Li'l City
Current Year Population	92,756	144,082
5 Year Projected Population	93,029	146,397
Pop Growth Rate	0.3%	1.6%
Current Year Households	37,475	59,199
5 Year Projected HH	38,213	60,910
HH Growth Rate	2.0%	2.9%
Business Population	109,821	154,376
Average HH Size	2.5	2.4
Homeowners	41.8%	46.6%