The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Miles Radius
Predominant	17.7% City Startups	14.9% City Startups
Consumer	9.5% Brite Lites, Li'l City	6.2% Boomtown Singles
Lifestyles	7.8% Boomtown Singles	6.4% Young Influentials
Current Year Population	100,425	149,852
5 Year Projected Population	101,133	152,574
Pop Growth Rate	0.7%	1.8%
Current Year Households	40,578	62,166
5 Year Projected HH	41,496	64,091
HH Growth Rate	2.3%	3.1%
Business Population	117,404	160,285
Average HH Size	2.5	2.4
Homeowners	43.7%	44.8%