The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Miles Radius
Predominant	27.0% Upper Crust	15.5% Upper Crust
Consumer	15.6% Blue Blood Estates	9.4% New Empty Nests
Lifestyles	11.5% Movers and Shakers	8.5% Blue Blood Estates
Current Year Population	107,673	284,233
5 Year Projected Population	107,613	287,160
Pop Growth Rate	-0.1%	1.0%
Current Year Households	39,443	104,324
5 Year Projected HH	39,183	105,009
HH Growth Rate	-0.7%	0.7%
Business Population	76,457	229,170
Average HH Size	2.7	2.7
Homeowners	82.6%	74.4%