The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	3-Mile Radius
Predominant	33.9% Young Digerati	24.8% Young Digerati
Consumer	16.3% Bohemian Mix	19.3% Bohemian Mix
Lifestyles	13.9% American Dreams	12.0% Multi -Culti Mosaic
Current Year Population	49,102	624,961
5 Year Projected Population	49,458	625,578
Pop Growth Rate	0.7%	0.1%
Current Year Households	20,645	260,368
5 Year Projected HH	21,000	259,013
HH Growth Rate	1.7%	-0.5%
Business Population	21,240	235,661
Average HH Size	2.4	2.4
Homeowners	32.5%	30.1%