The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	3-Mile Radius
Predominant	22.6% American Dreams	14.1% Money & Brains
Consumer	16.0% Bohemian Mix	12.1% Urban Achievers
Lifestyles	15.7% Money & Brains	10.4% Bohemian Mix
Current Year Population	27,734	234,762
5 Year Projected Population	27,628	234,674
Pop Growth Rate	-0.4%	-0.0%
Current Year Households	10,605	87,550
5 Year Projected HH	10,501	86,787
HH Growth Rate	-1.0%	-0.9%
Business Population	19,790	127,715
Average HH Size	2.6	2.7
Homeowners	50.3%	49.9%