The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	5.3% Old Glories	4.6% Old Glories
Consumer	5.1% Gray Power	5.9% Family Thrifts
Lifestyles	6.2% Young Influentials	5.0% Sunset City Blues
Current Year Population	84,464	127,346
5 Year Projected Population	83,292	127,530
Pop Growth Rate	-1.4%	0.1%
Current Year Households	35,137	52,183
5 Year Projected HH	34,663	52,340
HH Growth Rate	-1.3%	0.3%
Business Population	53,328	106,261
Average HH Size	2.4	2.4
Homeowners	56.4%	56.6%