The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	5-Mile Radius	7-Mile Radius
Predominant	9.9% Winner's Circle	12.4% Winner's Circle
Consumer	8.5% Movers and Shakers	8.4% Movers and Shakers
Lifestyles	7.8% Family Thrifts	5.3% Blue- Chip Blues
Current Year Population	172,059	276,266
5 Year Projected Population	206,241	328,997
Pop Growth Rate	19.9%	19.1%
Current Year Households	54,284	88,525
5 Year Projected HH	64,764	104,617
HH Growth Rate	19.3%	18.2%
Business Population	61,927	108,095
Average HH Size	3.2	3.1
Homeowners	74.7%	74.6%