Hilldale is the most centrally located shopping center in Madison, strategically positioned to serve the entire metropolitan area and its contiguous suburbs. The University of Wisconsin, with its 40,000 students, provides additional diversity to the trade area.

Frequently named among the best cities in the nation to live, work and play, Madison, Wisconsin remains a city with numerous opportunities. A vibrant capital city and cultured college town, Madison offers its residents all the amenities of a major metropolis.

The overall Madison trade area consists of a market with a population in excess of 425,000 people and a higher rate of growth than that of Wisconsin as a whole.