The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	12.8% Winner's Circle	13.1% Country Squires
Consumer	12.5% Country Squires	13.0% Big Fish, Small Pond
Lifestyles	9.6% Blue Blood Estates	9.6% God's Country
Current Year Population	40,680	91,280
5 Year Projected Population	42,979	95,972
Pop Growth Rate	5.7%	5.1%
Current Year Households	13,318	32,363
5 Year Projected HH	14,075	34,012
HH Growth Rate	5.7%	5.1%
Business Population	26,572	48,171
Average HH Size	3.1	2.8
Homeowners	89.9%	81.5%