The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	24.0% American Dreams	14.6% American Dreams
Consumer	14.2% Cosmopolitans	8.3% Cosmopolitans
Lifestyles	6.6% Close -In Couples	6.1% Domestic Duos
Current Year Population	111,752	251,615
5 Year Projected Population	108,940	245,793
Pop Growth Rate	-2.5%	-2.3%
Current Year Households	42,820	93,321
5 Year Projected HH	41,742	91,077
HH Growth Rate	-2.5%	-2.4%
Business Population	49,079	111,588
Average HH Size	2.6	2.7
Homeowners	69.2%	67.2%