The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	8.2% Beltway Boomers	9.8% Home Sweet Home
Consumer	8.6% Home Sweet Home	7.2% Beltway Boomers
Lifestyles	7.1% Pools & Patios	8.8% Kids & Cul-de-Sacs
Current Year Population	48,616	149,279
5 Year Projected Population	50,482	154,723
Pop Growth Rate	3.8%	3.6%
Current Year Households	17,857	53,756
5 Year Projected HH	18,694	56,006
HH Growth Rate	4.7%	4.2%
Business Population	24,982	55,506
Average HH Size	2.7	2.8
Homeowners	77.0%	76.5%