The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	16.9% American Dreams	10.6% American Dreams
Consumer	9.6% Money & Brains	6.4% Cosmopolitans
Lifestyles	7.3% Young Digerati	7.7% Money & Brains
Current Year Population	158,927	378,018
5 Year Projected Population	155,795	366,392
Pop Growth Rate	-2.0%	-3.1%
Current Year Households	71,343	162,934
5 Year Projected HH	71,153	160,596
HH Growth Rate	-0.3%	-1.4%
Business Population	81,607	268,219
Average HH Size	2.2	2.3
Homeowners	70.1%	66.8%