The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	0.5-Mile Radius	1-Mile Radius
Predominant	45.8% Young Digerati	35.6% Young Digerati
Consumer	29.5% Bohemian Mix	28.4% Bohemian Mix
Lifestyles	7.7% Urban Achievers	15.1% American Dreams
Current Year Population	4,614	41,111
5 Year Projected Population	5,460	47,023
Pop Growth Rate	18.3%	14.4%
Current Year Households	1,828	25,101
5 Year Projected HH	2,244	28,392
HH Growth Rate	22.8%	13.1%
Business Population	294,185	491,841
Average HH Size	2.5	1.6
Homeowners	29.5%	34.2%