The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	3-Mile Radius
Predominant	44.5% Cosmopolitans	23.4% Cosmopolitans
Consumer	15.8% Money & Brains	24.4% American Dreams
Lifestyles	16.1% American Dreams	11.4% Money & Brains
Current Year Population	30,969	288,339
5 Year Projected Population	30,843	281,317
Pop Growth Rate	-0.4%	-2.4%
Current Year Households	11,901	105,855
5 Year Projected HH	11,807	101,937
HH Growth Rate	-0.8%	-3.7%
Business Population	17,035	101,071
Average HH Size	2.6	2.7
Homeowners	72.1%	63.9%