The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	3-Mile Radius
Predominant	16.2% New Empty Nests	12.7% New Empty Nests
Consumer	17.1% Pools & Patios	10.5% Pools & Patios
Lifestyles	13.5% Upper Crust	7.8% Cosmopolitans
Current Year Population	20,809	159,024
5 Year Projected Population	20,328	154,297
Pop Growth Rate	-2.3%	-3.0%
Current Year Households	7,956	63,347
5 Year Projected HH	7,809	61,485
HH Growth Rate	-1.8%	-2.9%
Business Population	13,361	122,593
Average HH Size	2.6	2.5
Homeowners	82.6%	74.4%