The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	27.9% Money & Brains	18.8% Money & Brains
Consumer	11.9% Cosmopolitans	9.9% Cosmopolitans
Lifestyles	8.9% American Dreams	10.8% American Dreams
Current Year Population	112,242	318,734
5 Year Projected Population	108,721	313,808
Pop Growth Rate	-3.1%	-1.5%
Current Year Households	44,042	123,724
5 Year Projected HH	42,794	121,630
HH Growth Rate	-2.8%	-1.7%
Business Population	52,315	267,915
Average HH Size	2.5	2.6
Homeowners	77.1%	71.0%