The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	1-Mile Radius	2-Mile Radius
Predominant	37.8% Bohemian Mix	28.6% Young Digerati
Consumer	30.4% Young Digerati	28.0% Bohemian Mix
Lifestyles	14.1% American Dreams	10.5% Urban Achievers
Current Year Population	77,924	251,951
5 Year Projected Population	75,607	246,549
Pop Growth Rate	-3.0%	-2.1%
Current Year Households	42,097	132,070
5 Year Projected HH	41,095	129,021
HH Growth Rate	-2.4%	-2.3%
Business Population	36,689	121,124
Average HH Size	1.9	1.9
Homeowners	28.1%	29.2%