The Asterop GeoIntelligence application is a business intelligence tool, using multiple available data sources, to analyze the characteristics of locations and markets through demographic, socio-economic, lifestyle segmentation, and expenditure potential information.

Market Specific Criteria	3-Mile Radius	5-Mile Radius
Predominant	11.5% Young Influentials	14.1% Money & Brains
Consumer	10.4% Home Sweet Home	6.6% Cosmopolitans
Lifestyles	6.7% Executive Suites	8.2% American Dreams
Current Year Population	81,617	258,038
5 Year Projected Population	79,943	253,186
Pop Growth Rate	-2.1%	-1.9%
Current Year Households	33,818	101,157
5 Year Projected HH	33,096	99,685
HH Growth Rate	-2.1%	-1.5%
Business Population	102,172	255,421
Average HH Size	2.4	2.6
Homeowners	64.4%	69.8%